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Analysis: Steelers Must Develop Their Own Brand of Vertical Offense

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The Steelers offensive identity has been built on efficiency. With Ben Roethlisberger coming off of elbow surgery, they wanted the veteran quarterback to reinvent himself. The good news is that Roethlisberger has done that and then some. Roethlisberger gets the ball out faster than any other quarterback in the NFL. With an emphasis on the quick passing game, the Steelers have been throwing it to their bevy of playmakers to a large degree of success for most of the season.

However, over the past two games, the offense has suddenly gone stagnant. Scoring just 17 points on Monday against the Washington Football Team, the Steelers offense is trending in the wrong direction at the worst time. Without a running game in sight, the passing game has been the Steelers’ crutch. Still, it is something that has become predictable. Washington edge defender Chase Young said that “Baltimore exposed some things” and that the defense could pick up on the Steelers tendencies as a whole.

It is that predictability that is the root cause of the issues the Steelers are having offensively. To the running game and short passing game, everything comes back to their inability to be unpredictable and fool the defense. Perhaps the most important of these predictable tendencies is the Steelers’ affinity to run short horizontal routes only. Bubble screens, drags, quick slants and ins, and smoke routes are essentially the Steelers’ route tree at this point. Every now and then there is a five yard curl over the middle of the field.

That is something that Randy Fichtner hangs his hat on. Ever since becoming the offensive coordinator, he has made it point for the Steelers to get their receivers in open space, create havoc, and let the playmakers do the work. In the modern NFL, it has a lot of great things to it. The fruits of it were shown in games against Tennessee, Cleveland, and Philadelphia earlier this season. The issue has become that Fichtner goes horizontal too much in games. Out of any bunch set, there is at most five route combinations the Steelers are running. Knowing they will try quick passes, teams are just dropping eight defenders into coverage and clamping down on it.

So, what is the natural adjustment to that? Well, it is to take the fight to them and attack them vertically. Now, the type of vertical attack they have is somewhat limited. It is essentially relegated to heavy and pray bombs. The Steelers also refuse to attack the middle of the field. They have only 11 passing attempts for 15 or more yards in the middle of the field this season.

Attacking the entirety of the field is one of the easy fixes for the Steelers. The middle of the field is ripe for the taking given what defenses are throwing at the Steelers. It is a lot of single-high coverage, so if they can isolate someone like Chase Claypool or JuJu Smith-Schuster on that single-high safety, it could be a big play. The Steelers have the weapons to really go after it in the middle of the field.

The caveat coming with a more oriented traditional vertical passing game would be the inaccuracy of Roethlisberger himself. There is a reason that the Steelers are hesitant to throw 40 yard bombs. It is because Roethlisberger’s accuracy is all over the place. Every now and then he finds paydirt, but it is a deep ball that far from what it was prior to his elbow surgery. The good news is that while Roethlisberger may struggle with those extremely deep passes, he can still put a lot of velocity on the ball and push it.

With an arm like Roethlisberger’s now, the Steelers should be trying a different vertical attack. They must go back to what they once did under Tood Haley, and even more so earlier this season. While they will have to toss the vertical heave every now and then, the Steelers can get away with working on the vertical plane. That means a lot of out, curl, comeback, dig, and seam routes. Those throws outside the numbers with guys like Claypool and Diontae Johnson could really be the adjustment this team needs.

Opening up the offense for JuJu Smith-Schuster to run up the seam a bit more and make some combat catches would be a welcome sight. Even running a skinny post or corner route with Eric Ebron seems ideal. Roethlisberger does not have the accuracy on those heave ball types anymore. He does have the accuracy in the 20-25 yard area to still push it to all areas of the field. It is that key distinction that the Steelers must take advantage of to work open this offense. The Steelers have the personnel to do it, the question is just will they do it.

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