The Pittsburgh Steelers franchise is one of the most storied and recognizable in all of sports, but that history and familiarity does not necessarily translate to monetary worth.
According to Forbes, the Steelers are the 14th-most valuable franchise in the NFL, surprisingly low for such a successful, integral organization.
Pittsburgh is valued at $3.43 billion, a 14% increase from just last year.
Even amid a pandemic-altered season that saw the NFL lose nearly $20 million in revenue, every franchise in the league saw its value increase over the last year.
The reason for the jump? The league’s new media right deals signed in March, which are worth cumulatively worth $111.8 billion.
“As a result, the national media rights payout to each of the league’s 32 teams is going to increase from $220 million this season to $377 million in 2032,” Forbes’ Mike Ozanian and Christina Settimi write. “And that’s not even counting the NFL Sunday Ticket deal with DirecTV, worth an average of $1.5 billion annually through 2022.”
There is no surprise at the top of the rankings, with the Dallas Cowboys taking the title of most valuable franchise at $6.5 billion for the 15th year in a row.