The NFL and Twitter announced an extension of their multi-year partnership on Thursday that will continue to prioritize unique fan engagement opportunities and generate exclusive content for the platform.
Primarily, the league will capitalize on Twitter’s new Spaces feature, which will provide users with live NFL audio all season and surrounding big events, such as the Super Bowl and NFL Draft.
The organizations, who began their partnership in 2013, will continue to provide fans curated highlight packages and interactive Twitter polls throughout the 2021 season and beyond.
The relationship has allowed highlights of big plays and key moments from NFL games to be dispersed immediately to fans worldwide.
“The commitment to Twitter Spaces represents another innovative step forward in the longstanding partnership between the NFL and Twitter,” said Blake Stuchin, Vice President, Digital Media Business Development, NFL. “We’re excited to bring NFL fans a new way to engage with live audio ahead of our biggest events of the year and every week throughout the NFL season.”
“We’re excited to super-serve NFL fans with even more of what they love to see on Twitter, including epic touchdown highlights all season long,” said TJ Adeshola, Head of US Sports Partnerships, Twitter. “In addition to fueling the timeline with the best moments from each game in real time, we’ll be doubling down on innovation by leveraging our live audio format, ‘Spaces’, to bring fans even closer to the game.”