The Pittsburgh Steelers and Kindred Group have reached an agreement to make Unibet the official sportsbook partner of the franchise, Kindred Group announced Thursday in a press release.
The deal marks Unibet’s second NFL partnership, linking up with the Philadelphia Eagles in 2019 as an official casino sponsor before becoming the official sportsbook sponsor in October 2020.
Unibet is an online gambling operator in business across the United States, Europe, and Australia. The group announced the deal “will include robust digital collaboration across social media channels, sweepstakes for fans to enter, and more.”
Steelers Vice President of Sales and Marketing Ryan Huzjak spoke on the arrangement.
“We are excited to welcome Unibet to the Steelers family,” Huzjak said in the release. “This partnership will provide brand new opportunities for Steelers Nation, both on gamedays at Heinz Field and throughout the season. We are looking forward to bringing these enhancements to our fans.”
The team and Unibet are working towards a Steelers-themed casino game available on the Unibet Pa casino app later on this year, also adding the Unibet Tailgate zone outside Heinz Field with the chance to meet Steelers legends.