Art Rooney II Optimistic Steelers will Extend Heinz Field Naming Rights
There aren’t many things more synonymous with Pittsburgh than Heinz Ketchup and the Steelers. That’s why Heinz Field instantly felt like the perfect name for a Pittsburgh football stadium.
Can you imagine the Steelers calling a stadium by a different name home? While that might be tough to comprehend, it could happen, as the naming rights contract between the team and the condiment giant are expiring.
Despite the possibility due to the naming rights set to expire, Steelers team president Art Rooney II expressed his confidence the deal will be renewed and his franchise will continue calling Heinz Field home.
It’s something that we’re having some conversations with Heinz, obviously, about it. And I think we’ll know the answer to that soon,” Rooney told WPXI’s Jenna Harner. “But I’m optimistic about keeping the name as is.”
The Steelers and Heinz extended their deal for another year prior to the 2021 season. The initial agreement initially experienced after the 2020 campaign. If a new long term deal is reached, it will undoubtedly look a lot different than the 20-year deal originally agreed upon, especially considering that was only for $57 million in comparison to more recent stadium deals like the $400 million SoFi is paying over 20 years for the naming rights to the Super Bowl LVI champion Los Angeles Rams and also the Los Angeles Chargers.
Steelers fans attached to the name Heinz Field can at least take some comfort in knowing it appears the franchise also likes the name.
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