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Steelers Interviews

Former Steelers WR Coach Richard Mann on Developing Antonio Brown, Working with Tomlin

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First – what have you been doing since you retired from the Steelers in 2017?

Shoot, I’ve been trying to stay busy the best I can. Ain’t easy but trying to do it!

I don’t watch football now but I do look at the scores and sometimes if a Steelers game is on I’ll peek. My son is a coach with the Redskins so I’ll look at those scores too.

I wasn’t ready to stop coaching, but I felt like I’d been doing it a long time. I told myself I’d stop at 70. I wasn’t ready, but it was time.

Was it a hard adjustment?

The game and philosophy behind it were starting to annoy me. The younger coaches, they were different than us old school coaches. They were more interested in outsmarting guys than teaching the fundamentals and techniques. It used to be about showing guys how to do things, now it’s just about trying to be smarter than other guys.

I was disappointed in my last year. I thought we’d win a Super Bowl that last year. I know we had the team – we were 13-3. I was kind of star-struck when we lost. I guess it wasn’t meant to be.

What coaching influences and lessons shaped the way you approached coaching?

It all started way back in high school. My head coach at Aliquippa was big on discipline. When I was at Arizona State their coach was from Johnstown and he was big on discipline too. So that’s how I got started.

There was a tight end – Jerry Smith who was with the Redskins – he got me started with the fundamentals. We didn’t have a receivers coach at Arizona State but he’d come down in the offseason and introduced me to the fundamentals – the drills and techniques. It took off from there. That gave me a good foundation. I just added to that over the years. I added drills – EDD’s – every day drills I called them. That’s what I taught all of those years. Individual techniques. Guys who get taught those are better than other guys now – those aren’t in the coaching books and don’t get taught so much now.

Lindy Infante – I learned a lot from him too. The spread offense he ran in the 80’s was unheard of in those days. Being around him, everything else was vanilla compared to him. he was so innovative. I learned a great deal from him. And as you know you’re not a great coach until you’re fired! Every time I was looking for a job he would give me a great reference. He treated me great – I am very appreciative of him/

You expressed great appreciation for Mike Tomlin. What makes Tomlin such a good coach?

He’s smart. I’m not saying this to pull on coattails, but he’s the smartest all-around head coach I’ve been around, and I’ve been around some great coaches like Gruden and Billichick. He works on all three phases of the game and puts the time in.  There aren’t enough hours in the day, and he takes a lot home. My hat’s off to him. I’m pulling for him.

What brought you to Pittsburgh as a coach?

I was retired for three years. I was there in Tampa Bay when Tomlin left. Gruden knew that West Coast offense. I was more well-rounded – having worked for so many coaches. We won a Super Bowl together.

Over the years I worked on the fundamentals with players. Those go a long way. As players get older they lose speed but if they have good fundamentals they can last. Maybe he saw that.

Tomlin was the defensive backs coach and I was the receivers coached so we often worked together too. In 2013 Kirby Wilson called me. He said Coach T wanted to talk to me. I asked why and he told me just to call him. When I did he asked me if I still wanted to coach. I told him I was retired for three years! He said just to come in and talk about it so I did. It was a no brainer once I got there.

I met Antonio and told him if he bought into the little things I would teach him, his ship would come in. And he bought into them. He was already good. Now, I think he’s the best receiver I’ve ever coached. There are a lot of different offenses and body types, but I think he’s the best all-around receiver and is really good running with the ball.

To be quite frank, he wasn’t a good route-runner when I got there. He picked up technique. He listened. Everyone wants the ball and he’d get frustrated and disappointed and we’d talk about it. If he needed some space first I’d give it to him and get away from him. After about 10 minutes or so I’d look over to him and we’d make eye contact and I came back to him.

What makes a good receiver in your valuation – what are the traits you look for most?

First, give me a guy who has good speed and quickness and catches the ball well. You don’t need to be a fast guy – I can teach you to create separation and get on top of people. I’d rather you have good speed, good quickness then to have great speed and not have great hands. Football is about quickness. And they have to be good knee-benders- and smart. Not book smart. But to be able to listen and pick things up and pay attention. To do what we tell them to do. That’s coaching.

I built a library of what I’ve taught over the years. It’s all on tape. If you’re in the room listening and do what I tell you to do, there’s a library of history to prove it works. My whole thing is, it’s up to the coaches to get players to do what we tell them to do.

Speaking of good – you’ve had a big hand in helping to develop some great wide receivers in Pittsburgh – Brown, JuJu… how do you approach player development?

What I’m telling you is, some receivers are good on the  inside, some on the outside, and some on both. Some are better on the weak side, some on the string side. The coach’s job is to determine what they can do and put them there so they can do what they do well.

Everyone can’t play inside for example. It takes a special guy. They have to have great quickness and have to be smart to play around linebackers and in sticky, tight spaces. They’re gonna get hit. Not everyone wants that!

One of the things with Antonio is, he could do it all so we moved him around because they double-teamed him. We tried to hide him, so to speak. Our job is to find out what they can do and put them in those situations. Inside guys also have to be good knee-benders to catch those bluegills – those short passes for first downs. And they have to be tough because they will get smacked.

What did you look for in guys you looked at in the draft – anything specific you watched out for?

And everybody has pet peeves. I looked for toughness. I don’t want guys that shy away from contact. We had Martavis and JuJu – they were big guys. And JuJu listens – that guy really listens.

In Pittsburgh we all worked on the draft and did it all. We went on the road to look at players, went to Indy for the combine, interviewed guys, wrote up reports and made tapes. We gave all of that to the coaches and general manager with our evaluations and true opinions. We all see the same information – we let them make the decisions.

You have to decide what you want for your team. If a guy isn’t blocking in college and that’s something you want, then he’s probably not going to do it in the pros. I sued to joke with the staff that his body wouldn’t let him do it! If he didn’t do it then he won’t do it in the pros. That’s my truthful opinion. It doesn’t mean I’m right though. I was always taught that you give your honest opinion in anything you do. If you’re wrong, you find out why and learn from it.

Any fun stories of your time in Pittsburgh?

Antonio and I used to talk about doubling-up – a move he’d make on routes. He’d tear guys up on the boundary with double-up moves. I remember he did that once in Carolina – a guy tried to bump him and he scored a touchdown on him. I used to tell him before routes that if he changes anything he better ask somebody first! I used to say that all the time – “You better ask somebody!” Well, after the play he ran off the field and before I could say anything he yelled to me “You better ask somebody!” I just remember laughing hard at that.

I miss those guys. But it’s all about taking time now. I’m not looking back and second-guessing myself.

Ron Lippock is the author of Steelers Takeaways and has interviewed over 650 past and present Steelers players, coaches and personnel. You can purchase his book on Amazon: https://www.amazon.com/Steelers-Takeaways-Memories-Through-Decades/dp/1681570076

Steelers Interviews

Interview with Former Steelers LB Clark Haggans

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Ron Lippock spoke with former Steelers linebacker Clark Haggans, who played in Pittsburgh from 2000-2012. 

First, can you let me know what you’ve been doing since you retired?

I’m just being a dad. Going back and forth between Pittsburgh, Vegas and splitting time with the kids with their mother in Denver. I’m also doing some real estate and just being a dad and chilling out.

I do some volunteer work at my former high school and help with the boosters at Colorado State too. I’m just happy and blessed to have put enough money away to be able to support my kids so they can do what makes them happy.

How hard was that post-NFL transition for you?

I’m good. It’s hard when you don’t hear your named called sometimes. That’s why they say the transition can be hard. That and it was so regimented. Everything was on a schedule – especially during football season. Everything was consumed by practices, film study, workouts, obligations on and off the field… So adjusting from that is hard.

When I grew up my mom and dad raised me and exposed me to a lot of things. We grew up on the beach. So when I stopped playing I still hung out at the beach with friends and worked out – took my kids to the beach. I’m happy now being able to mentor guys and give back. That’s occupied my time. That time I missed with my kids and mother and sister – I’m catching up with them all now.

It’s cool now. It’s weird going to game and watching it from the crowd. That’s an adjustment. But it’s a lifelong journey. I’m happy to have gotten out with all of my limbs and parts being operational.

Let’s step back to being drafted by Pittsburgh. Were you surprised?

I was surprised to be drafted – period! I was planning on going to grad school. Coach called me in and told me there were scouts coming to watch me, but I didn’t think about it. I was just happy we won our conference!

When I went to the Senior Bowl I had no feel for where I’d go or when. Everyone you talked to there said they were going to be first round picks! I was like, OK. You know they only pick guys one at a time, right?

I was happy I was drafted – and to go and see Joey there with open arms. They should have played that Reunited song. I had no idea about the process. I didn’t know what the process was if you got cut – I asked Joey when they’d let me know. When I didn’t get a call I asked Joey what to do – that they didn’t call me and tell me I made the team. He told me they didn’t do that and laughed, I asked what to do now, and he told me to “Show up for practice Monday, fool!” The rest was history.

How hard was that adjustment from college to pro – especially coming from a smaller school and learning a new position?

Well, my first game I played was against Dallas. I was star-struck seeing Troy Aikman.  I used to use him on my Techno-Bowl team. Randall Cunningham was on their team then and when they snapped the ball, I didn’t move. It all happened so fast – I just stood there grabbing my crotch. It was all so different from college. If you missed one film study session in college because you were sick it wasn’t a big deal. That wasn’t the case anymore.

There wasn’t much teaching. They expected you to have a high IQ for football X’s and O’s. They’d tell you to learn this by 10 am, and the rest by practice. You’re just force-fed. You try and play and apply what you allegedly learned – and it’s hard to juggle both at once.

How did you manage to pick it up?

Everyone has to find their niche – their own way to retain information. A lot of people tell you to imitate the veteran guys, but that didn’t work for me. Holmes – he took me under his wing, when I wasn’t being his butler and getting him Taco Bell.

Joey helped show me where to go to get stuff like groceries. Man, there were like 8-10,000 bridges! I’d be driving around with printed maps. What happened to North and South? Joey would give me directions – go over the bridge, through a tunnel, past the bar with the homeless guy that usually stands in front of it and you’ll be close… Those were the directions he’d give me.

So many coaches helped me too – I’d watch film with Keith Butler a lot of nights. Things started to slow down and i got into a routine.

In the offseason, I’d ask the vets what to do. When to start working out and when not to. To do more or less training. Levon, Vrabel, Farrior, Kriewaldt, Porter – we’d all push each other. We all knew what each other was good at and all wanted to be at the top of the heap.

How hard was it adjusting to being a 3-4 linebacker?

I was a defensive end in college. I was a walk-on at 179 pounds at Colorado State. Going from college to the pros, there was no more three-point stance. Before the pros, my coach would tell me – that dude with the ball – go get him and don’t let him score. If we had more points than the other team I was happy. Now, I had to learn about unbalanced lines, jumbo packages, spread offenses and two-minute offenses. It was just crazy. It wasn’t just go get the guy with the ball anymore.

Any fun stories of your time there?

Oh I’ve got a few.

Coach Butler – we called him Butts – his meeting room was always down to work. He had a lot of, let’s just say colorful characters like Deebo, Joey, Foote, Kendrell Bell. He used to tell us we’d be the death of him. He was always stressed out. We would tease him about when he played in Seattle – make fun of him about guys running him over when he played. We didn’t even know if that really happened. He also liked to brag a lot about his golf game.

He wasn’t always about football though – sometimes he’d just give us common sense lessons about life. It wasn’t just about football, and that helped me. I needed days like that. And he’d have those expressions – “I need dogs that will hunt!” Joey had his too – he always said he was “6’3″, 250 pounds, I’m the prototype linebacker. They made me in a factory!” Like he was Robocop!

I would just laugh. Joey and Keith meshed together – I can see why they coached together. They could relate to each other because they both played and were similar in lots of ways.

How would you describe their approach to the game when you were there?

Joey – he knew there was a time and a place for everything. People said he was crazy – insane. That’s just his Peezy side – that’s what he called it. He’s a great husband and great dad. When my daughter sees him and gives him a hug – he’s just a big teddy bear. He melts in her hands. I have to police it because she’ll work him for ice cream.

Butts – he’s an older guy – he’s run more laps than Joey. But they have similar experiences and attitudes. And they way they approached the game rubbed off on everyone.

Any other fun memories?

I used to room wth Larry Foote the night before games. We’d take the us to the hotel and he’d run to get to the key cards – they were all lined up alphabetically. He’d get his and hide mine so he could get to the room first and get the remote so he could DJ the TV all night. He’d watch Michigan games and call his uncle after every play. Not every so often. After every play.

We once tried to set up Butts. We were playing Seattle in Seattle. Me and Larry checked in and had a couple of hours before our next meeting. We called Butts’ room and told him we were Sports Illustrated and wanted to interview him on his time in Seattle – about guys like Steve Largent that he played with. We told him he needed to meet us in the lobby. He got all excited. But somebody dimed us out – he caught on to us. We wanted to make him late for the meeting, but when we got to the meeting he said “Ha ha. Very funny. You’re trying to get me fired!”

After the Super Bowl win in Detroit he went to his hotel room with his wife – I think they got ice cream sundaes. They just wanted to celebrate with a quiet night in the hotel. Well, we were walking around with the robes and cigars Farrior got the linebackers and knocked on his door. He said it was 3 am – it was more like a cool 1:30 am! He was mad about that. I told him I’d tell his wife that it wasn’t right how he treated us. I liked to tease him about that. That he beat us with rulers when we watched film. He told us she’d never believe it – but he always gave us that look when his family was around. you know – that “You better not!” look.

He also used to joke and threaten me with this Karate punch – said he’d chop my throat and put me down. I mean, come on, he didn’t know Karate. Guy was from Alabama. Come on.

How was that linebacker corps together?

On Wednesdays we used to have the club in the linebacker room. We’d all participate like it was a Vegas night club, We’d all dance and Kriewaldt hit the lights. Deebo was the doorman and would tell the other guys that tried to come in that there was a cover charge. Butts would sit there and tell us we were trying to get him fired. That we were being ridiculous! We’d tell him he had to leave the club then! Of course when we won he’d tell us to do it because he was so superstitious.

Sometimes the defensive backs, and Hines Ward – they’d peak in. And we’d see Dick LeBeau – his office was across the hall. He would just smile when he saw us.

I asked Joey when he was there if they still did the club. But he said they didn’t do it anymore. That is was shut down. Went bankrupt! Those are the fun and games you really miss. The best part of playing – that you got paid to act like clowns.

Looking back on your career – what stands out most for you?

Well, a cool memory of course is winning the Super Bowl. The coolest though was that the first dude I saw when the confetti fell was Joey. We would wig out when we won the Holiday Bowl at Colorado State – that was the greatest thing to us then. Here we were winning a Super Bowl together.

I met a lot of good dudes along the way that I’m still close with now. And how Mr.  Rooney was. Going back to Pittsburgh to visit the team – it wasn’t like how other teams did it. I’d have guys ask me – “They did what for you? When I went down to my team, they told me I wasn’t welcome there now that I’m not playing for them.”

It’s like going to a high school reunion when you’re a Steeler. No matter who you are.

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Steelers Interviews

Steelers Rivals: Interview with Former Cleveland Browns FB Kevin Mack

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In the latest Steelers Rivalry interview, our Ron Lippock spoke with former Browns fullback Kevin Mack who played with the team from 1985-1993, making two Pro Bowls. 

First, can you let me know what you’ve been doing with yourself since your time in the NFL?

I’m  actually working for the Browns now – doing the alumni relations for the team. I got started with them in their player development – I was going to work my way towards becoming a scout – that’s when Phil Savage was there as the GM.

He told me though that it was going to be a slow process to get me over to the football side of the business. It was a blessing though because I got to work a lot with those younger guys, and now I have an opportunity to work with them as alumni. So it’s been great.

How was the post-NFL adjustment for you?

It’s definitely a process. I lived in Houston for 14 years and did some coaching at Texas Southern. I was trying to assess whether or not I wanted to put them time in as a coach that you need to put in. It was different – I had two young daughters I wanted to spend time with. After trying it out, I decided against coaching.

When you signed with Cleveland, were you aware of how intense the rivalry was then?

No, I wasn’t! No one realized how intense it was until they made the team and played in that first game.

It’s funny because a few of those guys I played against I knew. Louis Lipps – I met him when we went through the combine together and we got to be friends. It’ weird how many of those guys I knew and played against, Delton Hall was another guy – I played college ball with him. LeVon Kirkland went to the same school I did as well at Clemson. The games were intense but it was hard going against people you knew so well – especially the ones that played on the other side of the ball. It was difficult when they were on defense and they could be real nice guys, but when you played against them you wanted to knock each other’s heads off!

Any memories stand out to you from those games?

One game I remember – I guess it was funny at the time. We were playing Pittsburgh in Cleveland, and it never mattered what our records were. They were just battles. Well, I remember a play – we ran it on the left side and I stiff-armed someone – I think I did anyway. But I got more facemask than anything with my hand. I walked back to the huddle opening and closing my hand – something just felt funny but I didn’t look down at it until I got to the huddle. I saw then that my finger was snapped at the base of the knuckle – it was sticking out of the other side of my hand where my thumb was.

Well, I started running off the field when I saw that, but the guys on the sidelines didn’t know what was going on and kept trying to wave me back into the huddle. Then they saw my hand – I thought some of them were going to puke. It didn’t really bother me until the doctor tried to reset it. I was kicking and screaming on the ground while he was setting my finger, like a big baby. I didn’t even know he was done – I barely felt it – it took like a second and I was still kicking and screaming!

Any of the guys you face stand out to you most in those games?

Everyone seemed to play at a Pro Bowl level in those games – we fought for every inch.

One guy that stood out to me was Donnie Shell – he’d come up and lay the wood on you. It was unbelievable how tough he was. But I guess they had a long line of tough defensive backs there.

Kevin Greene was one of those guys that was always tough too. I wouldn’t tell those guys then, but I hated blocking him and some of those big linebackers they had. Lloyd too – he was a great player you always had to pay attention to.

Anything specific you did to prepare for those games?

As an individual, there are always certain assignments you have to pay attention to. As a fullback, I had to know my blocking assignments, and there was always a new twist every week our coaches brought in. And as a fullback, I had to work closely with the offensive line to make sure I was there to clean up any missed blocking assignments.

In practice, we always picked up the tempo in those weeks. We knew they wouldn’t be slow, boring games!

What do you think of the rivalry today and of this current Browns team?

I feel the same way I did when I played – I want to win that game every time we play Pittsburgh! But of course I have no control over that now.  I do try to convey to those guys today how big the game still is. The Steelers I think have the upper hand right now, but we’re getting the team back to where it used to be. I think it takes a couple of years to get it to where it was.

I think if these guys today could watch film of some of those games we played in, even though I know the rules have changes and you can’t do some of those things anymore – but if they could see the passion we played with in those games they’d be extra motivated. No matter what each team’s record was, you could never assume you’d win that game.

What do you think of the current Browns team?

I do like this current team’s makeup.  People don’t realize even though they out this team together and it has  lot of talent, that it’s till really in it’s first year. It’s not going to click right away. It’s the first year this team has been together and it takes repetitions before you get that chemistry. It’s a process that takes time – and that’s compounded when you have a new head coach and playcallers.

They are on the right track. I don’t get down with the losses – I know they will work on it and work it out. And the schedule the first half of the season had a lot of playoff teams they faced – so it’s a big learning lesson for them. Especially for a guy like Baker Mayfield. who’s in his second season. The second season is hardest because teams now have film on you and cam gameplan better against you. That makes a big difference as well.

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Steelers Interviews

Exclusive with Former Browns WR Derrick Alexander

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Our rivalry series continues with former Cleveland Browns wide receiver Derrick Alexander, who played for the Browns during their move to Baltimore following the 1995 season.

First, can you let us know what you’ve been doing with yourself since your time in the NFL?

Right now, I’m coaching at Morgan State. I’m coaching the wide receivers and am the passing game coordinator as well. So I’m just busy doing football stuff now.

Any coaching mentors that helped shape the way you approach coaching?

One coach that I really enjoyed playing for was my position coach Richard Mann – I played for him twice – in Baltimore and Kansas City. I was with him for two years in Baltimore then with Kansas City. When I coach, I try to teach my guys the same things he did. The way he approached the games and practices  – he was the best coach I ever had. I model my coaching after him.

What specifically did he teach you – what do you try and emulate?

His focus on technique and the intricacies of route-running. How to get open – those tips he gave me are what I try and teach as well.

You were there when the Browns moved to Baltimore. What was that whole experience like for you?

It was a big surprise. When I was drafted by Cleveland it was a good place for me to go. It was close to Detroit, where I was from. I loved playing there – we won a playoff game there when I was a rookie.

But that stadium – honestly, I couldn’t believe that was an NFL stadium. The practice facility was new – one of the better ones in the league. It was a great facility, but the stadium was a shocker.

The Browns fans were great. They were great to play for. It just didn’t feel real, getting the announcement that we were moving. It was like, it wasn’t really happening. Once the season was over we had to pack our stuff for the move and it was a weird feeling, No one knew anything about Baltimore – where to go, where to live. It was a big shock.

In a sense, you played then for two rival Pittsburgh teams, What was that rivalry like for you and how did it change from Cleveland to Baltimore?

It was definitely a big rivalry on both teams. In Cleveland my rookie season, we lost to them twice during the regular season. Then we played them a third time in the playoffs and got demolished. We lost to them three times in one season. For me, that started off the rivalry. I know it started well before I got there, but that’s what did it for me.

Then you move to Baltimore…

When we got to Baltimore, I remember playing them at home. When they came in we all said to ourselves we wouldn’t lose to them again. That game, I had one of the best games of my career and we won. That kicked off the Baltimore-Steelers rivalry – that was the game that did it

Who were some of the guys you looked forward to playing against in those games?

Rod Woodson of course – he was a Hall of Fame player and a guy you wanted to go up against as a receiver.  That was the guy no one wanted to throw at. Willie Williams was good too. They were great matchups – they were the types of guys you wanted to go up against. You had to go after those guys if you wanted to win.

You had some success against those guys – why was that?

Some guys you see so much of – those division guys you see over and over. You learn things about them you could attack. I’d keep a journal on those guys and study and figure out how to attack them and use those things I learned to help me.

For example?

Rod was a risk-reward type of guy, He was high risk high reward – he’d take chances to make plays. We’d have to be careful to try and not give things away. On slants, splits – little tings would help him read the routes. We couldn’t let him route-read. He’d see things – some of the concepts we’d show – and route-read those. So we’d try to use those concepts but change things up to trick him and make him guess wrong. A lot of double moves on him too.

Any fun m memories you can share of the rivalry?

It was a good rivalry – a lot of back and forth. We had a lot of respect for each other, We didn’t like each other but we did respect each other.

One game – the one I had 198 yards receiving – they tried to help me get those extra two yards. They wanted me to run a hitch route to get to 200 yards, The guys on the sidelines kept yelling at Rod – telling him he wasn’t that good – encouraging me to keep going at him. Just that banter – it was pretty good.

Any thoughts on the rivalry today?

I think it’s one of the best rivalries in football right now. Whoever wins those games usually wins the division. Its gone back and forth for years. It’s a tough, physical game. You have to be a tough guy to play in this game!

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