The Pittsburgh media market was among the top viewership regions for Super Bowl LVII on Sunday, the NFL announced on Monday.
Pittsburgh finished fifth among all U.S. media markets with a 43.0 rating and 73 share for coverage of the Super Bowl broadcast on WPGH-TV, the local FOX affiliate. That means that 43 percent of all households and 73 percent of active households in the market were tuned into the game.
For comparison, Kansas City, with the hometown Chiefs in the game, had a 52 rating and 87 share. Philadelphia came in at 46.3 and 77. Cincinnati had the best ratings of any market that did not have a team in the big game, with a 45.9 rating at 77 share. Detroit came in fourth. Milwaukee, Norfolk, Charlotte, Minneapolis and St. Louis rounded out the top 10.
Pittsburgh had been the third-best Super Bowl ratings market in 2022, for the game between the Los Angeles Rams and Cincinnati Bengals. The area had a 45.6 rating and 74 share last year.
Overall, the game drew an audience of 113 million viewers. It was the most-watched television program since 2016 and the third-most watched Super Bowl ever. It was also the most-streamed Super Bowl.
The Super Bowl LVII Halftime Show featuring Rihanna averaged 118.7 million viewers, the most-watched since 2015 and the second-most-watched Super Bowl halftime show ever.