Steelers Get $150M in Acrisure Stadium Rights Deal, 11th-Most in NFL
The naming rights deal that will re-brand the Pittsburgh Steelers home as Acrisure Stadium for the 2022 season, is worth more than $150 million over 15 years, according to multiple media reports.
The $10 million per year range puts the Steelers in the upper part of the pack as far as NFL naming rights deals, especially considering the 21-year-old building and the fact that the Steelers are only tied to play in the stadium through 2030. It also greatly eclipses the annual return of the 20-year, $57-million deal the team struck with Heinz in 2021.
Of the 10 teams that earn more in annual naming rights, only the heavily renovated Hard Rock Stadium is older than Pittsburgh’s venue. Pittsburgh is also a smaller city than each of the 10 that earn more money. The Buffalo Bills and Denver Broncos got $5 million per year — half the Steelers’ haul — in selling recent naming rights to change over their existing stadium.
Las Vegas Raiders, Allegiant, $25 million per year, 2020-49
Dallas Cowboys, AT&T, $19 million per year, 2013, term unknown
New York Jets/Giants, MetLife, $16 million per year, 2011-36
Los Angeles Rams/Chargers, SoFi, $15 million per year, 2020-39
Miami Dolphins, Hard Rock $13.9 million per year, 2016-34
Atlanta Falcons, Mercedes-Benz, $12 million per year, 2015-42
San Francisco 49ers, Levi’s, $11 million per year, 2013-33
Seattle Seahawks, Lumen, $10.8 million per year, 2019-33
Pittsburgh Steelers, Acrisure, $10 million per year, 2022-36
Houston Texans, NRG Energy, $9.4 million, 2000-32
Minnesota Vikings, US Bank, $8.8 million per year, 2015-40
New England Patriots, Gillette, $8 million per year, 2017-31
Arizona Cardinals, University of Phoenix, $7.7 million per year, 2006-26
Washington Commanders, FedEx, $7.6 million per year, 1998-2025
Carolina Panthers, Bank of America, $7 million per year, 2004-24
New Orleans Saints, Caeser Entertainment, $6.9 million per year, 2021-40
Philadelphia Eagles, Lincoln Fin., $6.6 million per year, 2002-22; $12.1 million per year 2023-32
Indianapolis Colts, Lucas Oil, $6.1 million per year, 2006-28
Baltimore Ravens, M&T Bank $6 million per year, 2014-27
Cleveland Browns, FirstEnergy, $6 million per year, 2013-30
Buffalo Bills, Highmark, $5 million per year, 2021-30
Denver Broncos, Empower, $5 million per year, 2019-39
Tennessee Titans, Nissan, $5 million per year, 2015-34
Jacksonville Jaguars, EverBank Field, $4.3 million per year, 2014-24
Tampa Bay Buccaneers, Raymond James Fin., $3.2 million per year, 2016-27
Pittsburgh Steelers, Heinz, $2.85 million per year, 2001-21
Detroit Lions, Ford, $2 million per year, 2002-26
Kansas City Chiefs, GEHA, not reported
Cincinnati Bengals, Green Bay Packers, Chicago Bears: none
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