Long-time Steelers quarterback Terry Bradshaw fought his way to four Super Bowls in the 1970’s, playing against some of the toughest defenses to ever step on a football field. Now, the Hall of Fame quarterback is prepared to take on a different kind of battle.
Through a new public awareness campaign, the ALS Association and Bradshaw have teamed up to raise awareness of the disease that has gained so much traction since the “Ice bucket challenge” that originated in 2014. ALS is a progressive, neurodegenerative disease that causes muscle weakness, difficulty breathing and swallowing, and paralysis while leaving the senses intact. ALS is always fatal, and there is no cure.
“ALS is a terrible disease that has taken far too many Americans, including several former NFL players,” said Bradshaw. “I’m honored to be fighting for all those living with ALS and their family members. We desperately need the public’s support to keep the momentum going.”
Bradshaw first started raising awareness after Harrison Anderson, a long-time Steelers fan suffering from ALS, reached out to Bradshaw via the Dream Foundation in hopes to have Bradshaw aid in the fight by spreading awareness. Bradshaw jumped at the opportunity right away.
“Even though I didn’t know Harrison, I knew from that first phone call with him that I wanted to help,” Bradshaw said. “My wife and I have traveled to North Carolina to meet Harrison and his wife, and we are so touched that he asked us to join the fight against ALS. We are heartbroken that he passed, and our prayers go out to Robin and his family.”
Bradshaw teamed up with co-founder of the ALS bucket challenge Pat Quinn for a light-hearted 90 second ad.
Unfortunately, more than 5,600 people per year are diagnosed with ALS according to the foundation’s official website. Many of those include former NFL players such as Steve Gleason, O.J. Brigance, Tim Shaw, Tim Green and Dwight Clark, who recently passed in his fight with ALS.
About The ALS Association
“The ALS Association is the only national nonprofit organization fighting Lou Gehrig’s Disease on every front. By leading the way in global research, providing assistance for people with ALS through a nationwide network of chapters, coordinating multidisciplinary care through certified clinical care centers, and fostering government partnerships, The ALS Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure. For more information about The ALS Association, visit our website at www.alsa.org.”